How to Turn Your Passion into an Etsy Business


Woman Turning a Passion into a Business

Turn your crafty passion into profit when you start an Etsy shop using branding and promotional materials created with Adobe Creative Cloud.

With Adobe Creative Cloud, you have all the tools you need to turn your passion into a successful Etsy business.

Your passion for arts and crafts doesn’t have to remain a passion. You can turn it into a business! With Adobe Creative Cloud, everything you need to start an Etsy business is right at your fingertips. Using Photoshop, Illustrator, Premiere Rush and Spark Post, you can get your Etsy shop running in no time. Follow along for tips on how to use each Adobe platform to create your new business.

How to Turn Your Passion into a Business on Etsy

  1. Use Adobe Photoshop to edit photos of your product.
    It’s important to have high-quality photos of your product as the display photos in your Etsy shop listings. Etsy recommends shop owners photograph their products in natural light with no flash and against a clean, simple background. Using Photoshop, edit out any markings on the wall with the Clone Stamp tool and adjust the lighting and colors using the Adjustments panel.

    Pro tip: Use a bed sheet to create a clean background inside your house! Set it up near a window for perfect natural lighting.

    Edit Product Photos in Photoshop
  2. Create branding materials using Adobe Illustrator.
    To make yourself stand out as a seller on Etsy, it’s important to create branding materials. Each Etsy shop has a profile picture, which shop owners typically use for their logo. You can design your own logo using Adobe Illustrator. First, decide what you want your brand to be. For inspiration, check out some free logo templates here. Next, find the fonts you want to use for your logo. Adobe Fonts has thousands of free fonts you can use and several font packs for more inspiration. Now, start designing your logo in Adobe Illustrator! Etsy’s profile picture for shops is a square, so remember to make your logo on a square artboard.

    Create Etsy Branding Materials in Illustrator

    Start an Etsy Business with Branding

    If you want variations of your logo to use for flyers and watermarks, make sure to use a consistent theme. Keep the number of different fonts to a minimum — three is usually a good number. The more consistent your branding, the easier it will be to market yourself on Etsy and social media!
  3. Add promotional videos to your listings with Adobe Premiere Rush.
    Promotional videos are helpful to show people what exactly you’re offering in your Etsy shop and how your products look in real life. You can easily create promotional videos to use on social media or to add on your Etsy listings with Adobe Premiere Rush on your smartphone.

    Simply create a new project and add your video and photo clips. Make sure to title your project. Adjust the length and order of your clips by tapping the clip and dragging it to the length and position you want. Add graphics and effects with the options along the bottom of the screen. When you’re ready to export, click the Share button at the top right of the screen. You can immediately share your promotional video to social media!
  4. Create promotional social media posts using Adobe Spark Post.
    Now that you have perfectly edited photos, branding materials and promotional videos, you can create social media posts with Adobe Spark Post to market yourself on every social media platform. The more you market yourself and your work, the more traffic you’ll drive to your Etsy shop!

    Promotional Social Media Posts

    Before you begin making your social media posts with Adobe Spark Post, visit spark.adobe.com to add your branding materials and logo. This will make it easier to create cohesive marketing materials with Adobe Spark Post.

    Adobe Spark Branding

    Once you have your branding set, search through the Business templates on Adobe Spark Post to find a template you like. Select a template, then choose Remix This Template to make it your own. Add your photos, change the text and select the Brand option at the bottom of the screen to include your logo and branding materials. From there, share your post directly to social media to promote your newly created Etsy business!

Discover more ways to turn your passion into a business by making your own business cards with Adobe Illustrator.

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